About Us


Direct Flooring, Inc. has been in Chattanooga from our beginning in 2004. We are able to serve our area and we understand the value associated with being involved in our community.  We are a family owned business who values your family’s business and trust.


The owner, Jordan Parker, has worked in the flooring industry for over 18 years and is third-generation in the flooring business. Parker’s Direct Flooring has a simple business philosophy: “Use our knowledge and industry experience to provide you with the best value and highest level of customer service.” All employees and installation crews are professional and experienced. “We gladly put our experience to work for you!”


Since 2004, Direct Flooring, Inc has provided prompt, professional, and price driven value to our wonderful customers.  Word of mouth and investor relationships have enabled us build a solid foundation and quality reputation.


Direct Flooring, Inc. has been involved in a number of Chattanooga Associations including:  Chattanooga Homebuilder’s Association, Chattanooga Chamber of Commerce and we have an A+ rating with The Better Business Bureau.

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4707 English Avenue, Chattanooga, TN 37407

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